Was with Make Believe from 2009-2019 best years of my life! Definitely recommend!
Student
AI WILL REPLACE TASKS
MAKE BELIEVE DEVELOPS HUMANS
A proven children’s performing arts franchise built for a human‑first future.
THE WORLD HAS CHANGED
Artificial intelligence is reshaping the way we work, live and communicate. Tasks are being automated. Roles are disappearing. Entire industries are evolving. But while AI can analyse data, write emails and streamline processes, it cannot do the most important thing of all.
It cannot inspire a child. It cannot build confidence. It cannot make someone feel seen.
AI can write emails, edit videos and analyse data. It cannot stand on a stage, look an audience in the eye and move them.
The future belongs to human skills – and Make Believe is built on them.
Why make believe
Make Believe is more than a theatre school. It’s a place where children discover who they are and who they can become. Families choose Make Believe because we offer something deeper than classes – we offer confidence, community and joy.
20+ Years’ Experience
A proven model refined over two decades, trusted by thousands of families.
WHAT THE BUSINESS LOOKS LIKE IN PRACTICE
This is not a passive investment.
This is a people‑led business for those who want to build something meaningful.
As a make believe franchise partner, you will:
You are not buying a job.
You are building a business – with purpose, flexibility and real impact.
MULTIPLE REVENUE STREAMS
Make Believe is designed for sustainable, long‑term growth.
Partners generate income through:
- Weekly children’s classes
- Live shows and ticket sales
- Holiday camps and workshops
- Merchandise and branded experiences
- Local community partnerships
This diversity creates stability, scalability and resilience – even in a changing world.
YOU’RE NOT DOING THIS ALONE
When you join Make Believe, you join an experienced and supportive network.
We provide:
- Weekly children’s classes
- Live shows and ticket sales
- Holiday camps and workshops
- Merchandise and branded experiences
- Local community partnerships
We don’t just launch franchises. We develop people.
IS THIS FRANCHISE RIGHT FOR YOU?
This franchise is right for you if you:
- Love working with children and families
- Believe in the power of performance
- Want a future‑proof career
- Are ready to lead and grow a team
- Want to build something meaningful in your community
This franchise is not right for you if you:
- Are looking for a hands‑off investment
- Want quick wins without involvement
- Don’t enjoy people‑focused work
WHAT OUR PARTNERS SAY
Made a whole lotta great memories and I’m extremely glad to be a part of Make Believe for several years!
Student
OMG, Jack LOVED being part of Make Believe. He’ll be 18 this year! Time flies. You were and are amazing and as a family, we love you all so much. Make Believe encourages children to believe in themselves and have fun at the same time. Just wonderful. We will always be grateful to you!
Parent
Make Believe is a wonderful platform for young children to express themselves & be given the confidence & direction to perform
Parent
From doing MB Annie, Bugsy Malone and then Fame, it actually gave me the confidence to do my Musical Theatre singing exams. Honestly, it gave me so much confidence!
Student
Beautiful memories, amazing people!
Student
I loved performing there a few years back! Well.. more than I want to admit! Bloomsbury first for Bugsy Malone! Then the Shaw Theatre for Fame then the Novello for OMG and then the Stratford Circus for Quality street! Good times! Miss it so much want to get back into it! Maybe even have my own Make Believe!
Student
I can say you honestly changed Sonnys life! We will always be so grateful!
Parent
Amazing! My son will definitely be a future student when he is of age!
Student
I wouldn’t be living the dream if it wasn’t for Make Believe! Thank you!
Student
WHY NOW?
The world is changing fast.
Parents are actively seeking experiences that build confidence, communication and resilience in their children.
Communities need spaces where children can feel confident, creative and connected.
Make Believe offers a franchise model built on human skills – the one thing AI can’t replace.
FINAL CALL TO ACTION
FUTURE‑PROOF YOUR CAREER IN AN AI WORLD
Experience the joy of performance and turn it into a business that makes a difference.
Full training provided • No performing arts background required • Ongoing support and community