A letter from Joel Kern

Over the past 22 years, I’ve learned that the best businesses don’t just produce a return on investment.
They create a life you’re proud of.

I’ve been asked countless questions by people looking to start a business.

  • “How much can I earn?”
  • “How quickly will I get my investment back?”
  • “Is it profitable?”

They’re all good questions. But over time, I’ve realised they’re not the most important ones. Today, when I took at any opportunity. I ask myself something different.

What is the
Return on Life?

The greatest
businesses don’t just
produce a financial
return.

They give you a life
you’re proud of.

I believe every opportunity should be judged on
THREE RETURNS.

THE BEST OPPORTUNITIES DELIVER ALL THREE.

THE BEST OPPORTUNITIES DELIVER ALL THREE.

What is the Return on Life?

When I started Make Believe at 15, I simply wanted to
create something that mattered.

Today, I see the impact every single day.

Different stories. One shared outcome.

“That’s why I believe… The Joy of Performance® creates

The Return of Life.”

If your’re exploring the possibility of
becoming a Make Believe partner. I hope
you’ll judge this opportunity by more than
just its financial return.

Ask yourself…

If that question resonates with you,
I’d love to start a conversation.

BE PART OF SOMETHING THAT PERFORMS ON STAGE AND IN LIFE.

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