A letter from Joel Kern

Over the past 22 years, I’ve learned that the best businesses don’t just produce a return on investment.
They create a life you’re proud of.
I’ve been asked countless questions by people looking to start a business.
- “How much can I earn?”
- “How quickly will I get my investment back?”
- “Is it profitable?”
They’re all good questions. But over time, I’ve realised they’re not the most important ones. Today, when I took at any opportunity. I ask myself something different.
What is the
Return on Life?

The greatest
businesses don’t just
produce a financial
return.
They give you a life
you’re proud of.

I believe every opportunity should be judged on
THREE RETURNS.






THE BEST OPPORTUNITIES DELIVER ALL THREE.

THE BEST OPPORTUNITIES DELIVER ALL THREE.



What is the Return on Life?

When I started Make Believe at 15, I simply wanted to
create something that mattered.
Today, I see the impact every single day.




Different stories. One shared outcome.

“That’s why I believe… The Joy of Performance® creates
The Return of Life.”


If your’re exploring the possibility of
becoming a Make Believe partner. I hope
you’ll judge this opportunity by more than
just its financial return.
Ask yourself…

If that question resonates with you,
I’d love to start a conversation.



