Reach thousands of families every week through creativity, connection, and
community – and give your brand a stage it will never forget.
Partnering Brands with the Joy of Performance
We don't just perform. We connect.
Every week, over 5,000 children take part in Make Believe classes, and tens of thousands of parents and audiences attend our theatre shows each year. Through song, dance, and storytelling, we create moments that families remember forever – and now your brand can be part of that experience.
5,000+
students weekly
50+
UK location
10K+
theatre attendees
20+
years of creative excellence
Take your brand centre stage
We offer partnerships that go far beyond traditional advertising. Whether you’re a
national household name or a local business looking to reach families in your area, Make
Believe provides a trusted, emotionally resonant platform that audiences love.
Real audience. Real engagement. Real results.
Theatre Sponsorships
Be the headline partner of our national shows, seen by thousands every season.
Local School Partnerships
Sponsor your local Make Believe school and build meaningful visibility in your community.
Product & Campaign Collaborations
Align your brand with specific Make Believe products like Sing Make Believe, Show Camp, MB Days, or Bambinos.
CSR & Bursary Programmes
Fund places for children who wouldn’t otherwise be able to attend – and make a tangible impact.
Theatre Sponsorships
Be the headline partner of our national shows, seen by thousands every season.
Local School Partnerships
Sponsor your local Make Believe school and build meaningful visibility in your community.
Product & Campaign Collaborations
Align your brand with specific Make Believe products like Sing Make Believe, Show Camp, MB Days, or Bambinos.
CSR & Bursary Programmes
Fund places for children who wouldn’t otherwise be able to attend – and make a tangible impact.
Families who feel. Parents who trust. Audience who engage.
Our audience isn’t just watching – they’re emotionally invested.
They see Make Believe as part of their children’s growth, confidence, and happiness. For
partners, that means genuine engagement, not fleeting impressions.
Ads get skipped. Moments don't.
In a world of scrolling and skipping, live performance cuts through.
We give brands access to moments that are felt, shared, and remembered.
Because when families applaud, they’re not just reacting – they’re connecting.
The creative engine behind the Make Believe universe.
Make Believe Make Happen is where creativity meets commerce. We specialise in sponsorship, brand partnerships, and marketing development – helping brands tell stories that move people. Our campaigns merge emotion with engagement to deliver results that perform both on stage and off.
Let's create a standing ovation together.
Whether you want to reach local families or launch a national partnership, we’ll help you find the perfect way to connect your brand with the joy of performance.